brand loyalty.

The Psychology of Young Iranian Consumers Emphasizing the Role of the Brand of Products in Consumption

✍️ Heshmatollah / Lecturer at Management Department, Payam noor University

Yadegar / PhD Student of Public Management, Islamic Azad University of Dahaqan

لطف الله آباد / PhD Student of Public Management, Islamic Azad University of Dahaqan

Pages: 77 - 90 Receive Date: 2026/07/06 Accept Date: 2026/07/06

Publication system of Imam Khomeini Educational and Research Institute

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Address: Imam Khomeini Institute of Education and Research, Floor 4, Blv. Jomhoori-e-Islami, Blv. Amin, Qom, Iran.
Postal Code: 37165-186
Email: marifat@qabas.net

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Based on License No. 6776/3 dated 2007/11/05 issued by the Commission for the Evaluation of Scientific Journals of the Country (Ministry of Science, Research, and Technology), this journal has been granted the status of “Scientific” starting from Issue No. 118.

Place of Publication: Qom, Iran	Publisher: Imam Khomeini Educational and Research Institute
Field of Specialization: Humanities	Journal Status: Scientific
Journal Language: Persian with English Abstract	Publication Frequency: Quarterly
Type of Publication: Print	Article Review and Publication Fee: Applicable
Peer Review Type: At least 2 reviewers, double-blind	Review Period: Three to six months
Article Acceptance Rate: 40%	Access to Articles: Free (Full Text)
Types of Articles Published: Scholarly - Research	Email Address: marifat@qabas.net
Journal Scientific Rank: B	Similarity Checker: Samim Noor

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brand loyalty.

The Psychology of Young Iranian Consumers Emphasizing the Role of the Brand of Products in Consumption

حکم ارتداد و آزادی عقیده