Ma`rifat

Different behaviors of human beings reflect their diverse attitudes. Typically, individuals with similar attitudes form groups. However, through careful analysis, it is revealed that some members within a group hold different views. They refrain from expressing different attitudes and gradually adopt an attitude that is consistent with the members. This phenomenon, which is called conformity, can carry positive or negative value. Beneficial conformity yields individual or social advantages, while conforming to false thoughts of a group inflicts irreparable harm both individually and socially. Using descriptive-analytical method, this research examines how the Infallible Imams (PBUT) confronted this social phenomenon. The research results show that the Infallible Imams’ methods varied based on conformity’s intra-personal or environmental factors. The method of "attitude change" in the cognitive, emotional, behavioral dimensions for internal factors and the method of "situational assessment and barrier removal" for external factors have been considered to be the most important methods.