Ma`rifat

The Holy Quran, as the most complete book of guidance, is full of innovative, transcendental, and transcendental methods for persuading audiences, which can serve as the basis for theorizing in Islamic social sciences. The present study was conducted with the aim of extracting a comprehensive model of Quranic persuasion and explaining its potential for social sciences, using a descriptive-analytical method. The findings show that the process of persuasion in the Quran has three basic elements: a divine-human source, a precise message, and a respected audience. The intertwining of these elements creates a model that is successful not only in persuading thought but also in "making a messenger," that is, transforming the audience into a messenger and carrier of the message. This article shows that the Quranic model, by adding the components of "naturalism", "gradualism", "morality", and "dignification of the audience", opens new horizons in persuasive communication, especially in the fields of religious propaganda, social education, and cultural reform, and it can be used as a basis for visualization in islamic social sciences.