معرفت، سال بیست و نهم، شماره سوم، پیاپی 270، خرداد 1399، صفحات 83-96

    ظرفیت‌ها و چالش‌های فرهنگ ملی‌گرایی مصرفی در حمایت از مصرف کالای داخلی

    نوع مقاله: 
    ترویجی
    نویسندگان:
    ✍️ سعید محمدبیگی / کارشناس ‌ارشد اقتصاد مؤسسه آموزشی‌ و پژوهشی امام خمینی (ره) / beigi.1992@gmail.com
    محمدجواد توکلی / دانشيار گروه اقتصاد مؤسسه آموزشي و پژوهشي امام خميني (ره) / tavakoli@iki.ac.ir
    صفحه‌ها: 83-96 تاریخ دریافت: 1398/11/23 تاریخ پذیرش: 1399/02/18
    چکیده: 
    مدیریت مصرف با تأکید بر اجرای سیاست های کلی اصلاح الگوی مصرف و ترویج مصرف کالاهای داخلی که از سیاست های کلی اقتصاد مقاومتی به شمار می رود، به معنای این است که محققان حوزه اقتصاد اسلامی احتیاج به فهم صحیح تر و دقیق تری از عوامل تأثیرگذار بر گرایش مصرف کننده در قبال خرید کالاهای خارجی دارند، در همین زمینه هدف اصلی پژوهش حاضر بررسی چگونه گرایش های مصرف کننده در قبال یک کشور به علاوه تمامی متغیرهای مؤثر بر آن می باشد که می توانند بر تمایل او در خرید محصولات وارداتی یا محصولات داخلی مؤثر باشند. این پژوهش که از روش توصیفی ـ تحلیلی کمک می گیرد، نتایج آن حاکی از آن هستند که متغیرهای مؤثر بر ملی گرایی مصرفی به هجده دسته تقسیم می شوند، که هرکدام از آنها در جهت دهی رفتار مصرف کننده در قبال انتخاب بین خرید کالای داخلی یا خارجی تأثیرگذار هستند. به علاوه راهبرد مؤثر در تأثیرگذاری هرچه بیشتر ملی گرایی مصرفی بر رفتار مصرف کننده، استفاده از ظرفیت های بالقوه موجود در هرکدام از این سه دسته عوامل می باشد، که به تفصیل در هر بخش مورد بحث قرار گرفته اند و می توانند پیامدهایی همچون: اشتغال حداکثری، مدیریت مصرف، جایگزینی واردات و رفاه جامعه را به دنبال داشته باشند.
    کلمات کلیدی: 
    اصلاح الگوی مصرف
    ملی‌گرایی مصرفی
    محصولات داخلی
    فرهنگ مصرف
    رفتار مصرف‌کننده
    Article data in English (انگلیسی)
    Title: 
    Capacities and Challenges of the Culture of Nationalism in Consumption in Support of Domestic Consumption
    Abstract: 
    Consumption management emphasizing the general policies of reforming the consumption pattern and promoting the consumption of domestic goods, which is one of the general policies of the resistance economy, implies that researchers in the Islamic economics need to have a more accurate understanding of the factors influencing the consumer’s tendency towards foreign goods. Using a descriptive-analytical method, this paper examines the effective reasons behind the tendency of consumers towards foreign and domestic products. The findings show that, the affecting variables on the types of consumption are divided into eighteen categories, which every one of them is effective in guiding the consumer’s tendency towards the domestic or foreign goods. Managing society’s tendencies towards domestic goods has various effects such as, increasing employment rate, consumption management, reducing imports and the welfare of society.
    Keywords: 
    behavior of consumer
    consumer culture
    domestic products
    nationalism in consumption
    modifying consumption patterns.
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    • بازدید: 131
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    محمدبیگی، سعید، توکلی، محمدجواد.(1399) ظرفیت‌ها و چالش‌های فرهنگ ملی‌گرایی مصرفی در حمایت از مصرف کالای داخلی. فصلنامه معرفت، 29(3)، 83-96

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    سعید محمدبیگی؛ محمدجواد توکلی."ظرفیت‌ها و چالش‌های فرهنگ ملی‌گرایی مصرفی در حمایت از مصرف کالای داخلی". فصلنامه معرفت، 29، 3، 1399، 83-96

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    محمدبیگی، سعید، توکلی، محمدجواد.(1399) 'ظرفیت‌ها و چالش‌های فرهنگ ملی‌گرایی مصرفی در حمایت از مصرف کالای داخلی'، فصلنامه معرفت، 29(3), pp. 83-96

    APA | MLA | HARVARD | VANCOUVER

    محمدبیگی، سعید، توکلی، محمدجواد. ظرفیت‌ها و چالش‌های فرهنگ ملی‌گرایی مصرفی در حمایت از مصرف کالای داخلی. معرفت، 29, 1399؛ 29(3): 83-96